For the second straight year, the House of Creatives Music Festival successfully carved its own niche in the Miami music scene. In fact, it’s almost hard to believe that the nascent festival is only in its second iteration considering its meteoric growth in popularity and notoriety.
This not only applies to the crowds that queued and grooved at Virginia Key for HOC’s sophomore showing. It also applies to the festival’s lineup. Last year’s event featured alt-rock and indie luminaries like The Flaming Lips and Crystal Castles. Notable names to be sure, but this year’s jam on the beach took things a step further.
England’s Electro-rock gods, Alt-J headlined the House of Creatives Music Festival’s first night. They were supported by Metronomy, Sir Sly, Salt Cathedral, WHOMADEWHO, Private School, Kids, CAVEMAN and Richie Hell.
WHOMADEWHO and Metronomy, while not headlining, may have stolen the show as the beachfront festival morphed into a nearly-three-hour electro-pop dance party as they cruised through new favorites and classics alike.
With thousands of audiophiles dancing the night away with sand beneath their feet, day one was everything you could want or expect from a Miami music festival. Even if it still working toward having the same name recognition of an Ultra Music Festival.
Day two carried on with the momentum of the first successful night at the start. However, the good feelings and tunes were dampened—literally—by inclement weather. Hosting a two-day festival on the beach is one of the House of Creatives Music Festival’s defining characteristics. And it’s certainly something separating it from other local festivals. However, it also leaves you at the mercy of the elements, and the elements won to a degree.
Fans in general admission and VIP alike were forced to find some cover while jamming out to their favorite songs. But following dynamic performances by Washed Out, Wild Belle, Rawayana, Surf Curse, Delsonido, Peyote Coyote and Tremends, MGMT, the internationally-renowned headliners, had their set delayed about 45 minutes. And they were only able to complete four songs before being forced to end the show due to thunder and lightning.
Despite the disappointing end, it’s hard not to consider this event’s second installment an overall success. The crowd was peppered with hands raised to the heavens and smiling faces throughout the weekend. And anticipation of the third House of Creatives Music Festival filled the air as happy audiophiles and hipsters made their way home Sunday night.